Christ Presbyterian Church | Visual Identity
Art Direction | Identity Design | Logo Design
In 2017, the Christ Presbyterian Church logo was updated to reflect the aesthetic of the organization: clean and minimal. It transitioned from an outdated and blocky look with the usage of Eurostile, to a more modern approach with the usage of Futura.
The brand standards that were set are as follows:
1. Individual ministries do not exist apart from the overarching Christ Presbyterian brand. Every sub-brand must follow similar visual principles as the primary Christ Presbyterian Church logo.
2. Age-based ministry logos (i.e. Kids) have more flexibility in their look and feel to better suit their audiences. All other ministries (i.e. Women, Men, Special Needs, etc.) must adhere to the primary logo standards.
Christ Presbyterian Church, 2017–18